Branding for Sikkim state
Tourism & Civil aviation department
Government of Sikkim
Sikkim is part of north eastern India with a very small area surrounded by Tibet, Nepal, Bhutan and West bengal. Its capital is “Gangtok”. Kanchenjunga is the third largest peak in the world located here. Ethnic groups of people here include Nepali, Bhutia, and Lepcha. Sikkim’s state animal is “Red Panda“.
The task given was to design a branding strategy for sikkim tourism showing its culture to attract tourists. Thus the logo of sikkim is inspired from monasteries and its state animal “Red panda“.
Logo
Logo of sikkim tourism derived from monastries and its state animal "Red panda".
Logo of sikkim tourism derived from monastries and its state animal "Red panda".
Idea generation
Monochromatic logo
Stationary
Visiting Card
Website layout
Posters
Posters
Posters
Magazine Ad
Magazine Ad
Post cards
Post cards
Hoardings
Badges and Bookmarks
Souvenier
Thank you
